home *** CD-ROM | disk | FTP | other *** search
- STATEMENT TO THE AMIGA COMMUNITY From VULCAN SOFTWARE LIMITED
- -------------------------------------------------------------
-
- Wow! where to begin? We have been inundated with emails regarding our
- future plans for 1998, some best wishes, some disgust, some confusion
- and some worries.
-
- As Vulcan is the oldest, most active, longest surviving Development and
- Publishing company the Amiga has left I feel a certain responsibility
- towards the Amiga community and would like to make an official statement
- to endorse some facts about the Amigas commercial market and Vulcans
- plans for the future.
-
- This statement is very long indeed and comes from the heart, hopefully
- it will answer all the questions `I receive daily` about the decisions
- and changing direction of Vulcan aswell as giving a true account of our
- experiences over the last 4 years in the Amiga market. I dont know what
- reaction this statement will receive but, as it is based on our
- commitments, efforts and dreams for the Amiga platform then I am hoping
- it will be understood.
-
- TRUTH
- -----
- Not many companies have really spoken out about the past, current and
- future Amiga market, instead wild rumours seem to circulate based on
- past events and lies, I feel it is about time to lay down some facts
- about the Amiga market, some are not what people want to hear, some are
- already well known, some simply are so unbelievable they make you weep.
- Nevertheless with our 4 years experience in this ever changing market I
- feel we are in a very good position to be able to comment truthfully and
- openly about the Amiga market which is based on our experience and
- ventures.
-
- Background & Overview
- ---------------------
- Since 1994 Vulcan has been developing and Publishing Amiga games for the
- Amiga market. To date we have released 10 x floppy titles, 3 x CDRom
- titles and have several Amiga CDRom titles still in production which
- includes some PPC specific projects.
-
- PAST
- ----
- In 1994 we developed our first title, as you all know, this cult classic
- (Valhalla) was either hated or loved, either way this title was
- developed, manufactured and Published, but most importantly it was
- distributed in retail outlets around the UK using a software
- distribution company.
-
- The point here is that this fully boxed floppy based title was available
- in the shops!
-
- At that time in the UK there were 8 Amiga magazines, all of which
- reviewed the title, carried demos of the title and advertised the title
- not to mention newspaper coverage, radio coverage, television coverage
- with personal appearances and interviews.
-
- The upshot was, that if an Amiga user heard about Valhalla and liked the
- product then the next time they went into their computer shop they could
- pluck it from the shelf and buy it.
-
-
- PERFECT MODEL
- -------------
- Sounds perfect doesnt it? And it was, as it meant a developer could
- develop a product, a publisher could publish a product, a distributor
- could distribute a product, a magazine could advertise and review the
- product, a retailer could sell the product and a user could buy the
- product.
-
- When the Amiga market in the UK worked like this it was fair all round,
- and everybody made money from their efforts as tens of thousand of units
- could be sold in the first week of launch.
-
- WHAT DID IT RELY ON
- -------------------
- The above model relied completely on one thing to make it all work, and
- that was, that there had to be a good healthy `available pool` of Amiga
- buying users and accessibility.
-
- Sure the Model would fail if inferior products were developed but
- overall the only reason a publisher published, a distributor distributed
- and a retailer sold was due to the users purchase.
-
- Adding to this model the Amiga user could only purchase the product if
- they new about it from magazines and other media and also had access to
- the product via shops, so its easy to see that the whole intricate
- commercial Amiga software market was finely balanced and self
- perpetuating.
-
- Of course the Amiga users had to have an Amiga! :)
-
- WHAT WENT WRONG
- ---------------
- The 69 thousand dollar question, many things went wrong with this model,
- becoming apparent in the middle of 1994.
-
- Dont forget, that at this time in the UK you could go into any high
- street electrical store and buy an Amiga computer and many pieces of
- software from publishers as it was a rife and healthy commercial market.
-
- What went wrong can be blamed on many things but to start with, this was
- the year that Commodore went into liquidation, reasons why have always
- been given and attributed but for now I am only interested in what
- happened with the Amiga commercial market.
-
- HARDWARE TO BLAME?
- ------------------
- In 1994 the most popular Amiga computer in the UK was the A500, Some
- lucky users had souped up A500`s in the `desktop form` of the A1500 and
- there were also some A2000`s.
-
- Commodore tried to push the Amiga hardware forward, the market saw the
- A500+ were a percentage of loyal users upgraded instantly, we saw
- upgraded Operating Software, we saw the dying CDTV, we saw the A600
- which sounded great with its 1Mb chip but was smaller and cheaper
- looking, we saw the dying CD32 (way ahead of its time) and we eventually
- saw the A1200 with 2Mb chip, AGA chipset and 68020 CPU.
-
- Throughout this gradual advancement we saw many third party devices such
- as external/internal Hard Drives, ram expansions, extra floppy drives,
- flicker fixers, monitors, accelerators, OS chip upgrades and many more
- interesting devices for connection.
-
- Sure these hardware improvements were absolutely vital to the Amiga`s
- future (as if a technology stays still it dies) but with so many
- failings of hardware launches the UK Amiga community was definitely
- becoming split and diversity was rife.
-
- For example you had Amiga users screaming for AGA specific or CD32
- specific or Hard Drive Installable specific aswell as floppy A500 users
- still wanting 1Mb floppy based titles.
-
- This was not too much of a big problem but developers and publishers had
- to strike a balance whether to support the low spec machines for bigger
- sales or higher spec machines to advance the market or in some cases
- both but there was something vitally important missing and that was an
- owner of the Amiga who could officially advance its technology.
-
- OTHER COMPETITION
- -----------------
- Just around the corner in 1994 something was happening, it was called
- the PC, now the PC was used all around the world but mainly in
- educational and business situations. The big change was when PC hardware
- prices tumbled and PC technical specifications rose, both at incredible
- rates and I also believe a game `I had never heard of` called DOOM had
- something to do with it!
-
- Suddenly average home computer users could find themselves in a position
- were they could afford a PC, after all thats what they used at work or
- at school and its technology was being pushed and advanced at incredible
- rates and DOOM offered something unique and wonderful to games
- enthusiasts.
-
- PUBLISHERS
- ----------
- The big publishers at this time (many who had begun on the Amiga
- platform) saw an opportunity to develop for this growing market, and why
- not? After all they were mainly business motivated and with the Amigas
- technology in a temporary halted state it seemed a good gamble.
-
- I remember at that time (in June 94) when Vulcan was working on our next
- Amiga title `Valhalla II` that all the companies we spoke to on a
- regular basis kept saying that they were going to PC formats. It was a
- strange time as I began to notice distributors and retailers and users
- alike all asking if we were developing for PC, `no` we said, `whats
- wrong with the Amiga market?` we said, `its a big market and we have
- only just begun`...
-
- AS TIME WENT ON
- ---------------
- From June 94 to June 95 it became apparent that this delicate commercial
- Amiga market model had been altered, with no new Amiga hardware to
- compete, with Amiga users moving to PC, magazines moving to PC,
- Developers and Publishers moving to PC, distributors moving to PC and
- retailers moving to PC the whole thing was hit hard.
-
- By the time Vulcans third Amiga floppy title `TimeKeepers` was released
- in June 95 there was no longer a distribution network in the UK, our
- Amiga products (and others) found it harder to be available to Amiga
- users via the shop shelf.
-
- This was mainly due to the distributors who would only distribute a
- title if it was on the PC format as this was the format that the
- retailers could sell and the users were buying in vast quantities.
-
- Now sure there were still Amiga users around the country who wanted
- Amiga titles but due to the way business decisions dictate market
- changes the majority market soon became the minority market and things
- got harder.
-
- I remember many heated conversations with distributors trying to get
- them to stock our Amiga titles and often blamed them for killing the
- Amiga market but at the end of the day the Amiga platform had no active
- owner, no new hardware development, fewer users, fewer developers, fewer
- publishers and allot of PC competition.
-
- AND ON...
- ---------
- Vulcan had a decision to make, we either went with the flow and switched
- to PC or.....and heres the or.....adapt to the changing market and base
- our companies future on a dream. We chose the latter, we believed that
- it would only be a matter of time before a new owner was found for the
- Amiga and when it was supported again we believed we would be right at
- the top of the proverbial ladder as a mainstream development and
- publishing company on the Amiga platform.
-
- HOW TO SURVIVE WITH NO COMMERCIAL RETAIL MARKET
- -----------------------------------------------
- Many people over the years have enquired as to how Vulcan managed to
- survive in the Amiga market were others could not and this has been the
- key to our existence. In June 95 to account for the lack of retail
- support in the UK we set-up Vulcan Mail Order to provide our products
- direct to the Amiga user.
-
- VULCAN MAIL ORDER
- -----------------
- This turned out to be an excellent move for Vulcan at the time as it
- meant that Vulcan as a developer and Publisher could now distribute and
- sell our own products direct to the user which meant allot more revenue
- was generated for per title (as we cut out the middle men) and allowed
- us to sell our titles cheaper (around 12.99 as opposed to 24.99) which
- resulted in more Amiga users buying our software due to the price drop
- and the direct personal attention they received through our company.
-
- Because of this unique set-up (being 3 companies in 1) we were able to
- continue as normal and did not notice the pinch in the Amiga market as
- other companies had, towards the end of 95 we released Hillsea Lido and
- had just started signing external development teams to our label, the
- year ahead 1996 was looking great!
-
- PIONEERING
- ----------
- In 1996 Vulcan took on a pioneering role and we dedicated allot of our
- time to getting our products back in the UK shops, alas without much
- success. We did however start to supply many independent retail outlets
- in the UK with our software range but could not convince any UK
- mainstream distributor to stock our products in favour of PC titles.
-
- Beginning our expansion and aswell as selling our products to Mail Order
- users and UK retail outlets we started to convert and develop our titles
- for the German market.
-
- Running up to the middle of 1996 we saw Valhalla III and the TimeKeepers
- Expansion being released with now 6 external development teams signed to
- the Vulcan label.
-
- To keep pushing forward we founded Vulcans own International
- Distribution Company whos main purpose was to distribute our products
- by bulk retail and wholesale outlets around the world. Vulcan
- Distribution supplied our products to retailers spanning 14 countries,
- Vulcan Mail Order supplied our products to many thousands of registered
- users, Vulcan Development signed up many teams and individuals. Briefly
- (now and then) we glimpsed at the Amiga markets commercial situation,
- but only briefly.
-
- RECAP AND WARNINGS
- ------------------
- To recap, by the middle of 96, there was still no Amiga owner (or
- perhaps there was a brief handling by an Eskimo? or something), very
- slowly we began to notice some new changes. Amiga magazines were
- starting to close and many Vulcan registered users were asking to be
- removed from the Vulcan database as they had moved to the PC platform.
- Now this change should have been more noticeable to us and a bigger
- warning sign but as we had now entered the world distribution market,
- were now supporting other languages, were receiving allot of publicity
- and talking to allot more developers, we got carried away with our own
- companies expansion.
-
- The run up to the end of 96 saw us release Bograts AGA and
- Jetpilot.....Happy X-mas! :)
-
- THE SMACK IN THE MOUTH
- ----------------------
- January 1997 was the hardest month of Vulcans entire existence, I still
- joke about the fact that Santa Claus delivered a Playstation or
- Multimedia PC to every household for Xmas of 96.
-
- Literally overnight Vulcans Amiga Mail order sales plummeted, now we are
- not just talking about latest release performance, if we were then I
- could understand the change but we are talking about all Vulcan titles
- that sold regular and maintained a constant level for years suddenly
- decreasing to an all time low. We lost over 4,000 registered Amiga users
- in a 4 week period, Vulcan Distribution saw previous bulk purchasing
- retailers around the world go bankrupt, we saw wholesalers ceasing to
- order, we saw more Amiga magazines fold, we saw development companies go
- into liquidation, we saw developers leave the Amiga platform, we saw
- hell itself and all at Vulcan had to come to terms with this new
- reality.
-
- PLODDING ON
- -----------
- End of January 97 we plodded on, releasing Burnout AGA and Tiny Troops,
- we feared the worst and were proven right, the sales were not there in
- any quantity to justify the investment. Sure we could say its the type
- of title but sales right across the spectrum of the entire range were
- getting smaller and smaller, registered users, retailers and web
- ordering was diminishing fast.
-
- By March 1997 we had 2 Amiga magazines left in the UK and in vain we saw
- many small Amiga companies start up and try to do something like,
- Mediasoft who tried to publish a new Amiga fanzine, Direct software who
- promised new hardware bundles, both of which folded, we saw long
- established mail order companies like Premier Mail Order collapse along
- with others. The commercial Amiga software market was at rock bottom
- with only the strongest companies surviving.
-
- COMPETITION
- -----------
- Thinking back to March 97 we saw PC computers in shops, not just in
- shops but in a world of their own, namely PC World were they had slowly
- been selling to millions of users all around the world. Walk in and be
- bombarded with hundreds of PC system choices that had plenty hardware
- and software support.
-
- Now Im not talking an 020 CPU, 2Mb Memory, extended keyboard with a
- floppy drive attached for 350.00 via mail order, No no, Im talking all
- singing all dancing complete systems at 133Mhz, 16Mb memory, Graphics
- Cards, Hard Drives, modems, Monitors, keyboards, floppy drives, sound
- cards, software bundles and a bill gates special promotion devil hat for
- 500.00 in every shop in the high street that has been advertised to the
- hilt in every paper, magazine, television program you can imagine.
-
- Now anyone in the Amiga community knows that the Amiga has a far better
- approach to things but lets face it if your a family purchaser who uses
- a PC at work and your kids use a PC at school or your a student who uses
- a PC at college or your a games freak who simply must have Doom, Quake,
- Tomb Raider, Star Trek, Theme Hospital and zillions of other software
- tiles and applications `right now` then it doesnt take Einstein to
- figure out what the average computer purchaser will buy.
-
- I mean, just look at the Investment, the hardware, the software, the
- promotions and the technology that the PC has had over the previous
- years compared to the orphaned Amiga with no owner.
-
- MIRACLE
- -------
- Would you believe it! We couldnt! Just as everything was about to hit
- the fan, in March 97 the Amiga found an owner, not just any owner but an
- owner with money, namely Gateway 2000.
-
- Immediately Vulcan planned for the future! Our dreams that held us tight
- were going to happen, our hopes raised at the prospect of new Amigas
- being made, perhaps a complete unit ready to buy that will be marketed,
- distributed all over the world and available to users in the high street
- shops at a price that would compete with current PC`s and with
- technology to match.
-
- Vulcans plans for the rest of 1997 was to make Amiga titles for higher
- specifications, we chose to go CDRom only with all future titles knowing
- that we could catch up with PC competition, we started catering from
- other language support to ensure world wide penetration, we invested
- heavily in our company and started to live again, we signed up more
- development teams, we started on higher specification development
- strategies catering for graphics cards and sound cards.
-
- Throughout the rest of 97 we published Strangers, Uropa2 and Finally
- Odyssey which were all re-vamped and turned into Multi language Amiga
- CDRom titles.
-
- Hellpigs the Multi-CDRom adventure was going to be awesome, Wasted
- Dreams was looking incredible, Hard Target the virtua cop clone is
- looking fantastic, Genetic Species is absolutely outstanding, Breed2000
- was being revamped, Valhalla IIII was re-written to cater for full actor
- speech, 3D Games creator was re-designed to cater for Graphics cards,
- JetPilot expansion was initiated, Desolate was signed, overall 1997 was
- looking great with renewed hope, Phase 5 with PPC boards, Vulcan
- signing the World Foundry with PPC projects like Explorer and Maim &
- Mangle, investing in development hardware, PPC boards, Graphics Cards,
- faster processors, going to Cologne and meeting the new owners of the
- Amiga, new contacts, new possibilities, everyone I spoke to was excited,
- magazines were happy, developers were happy, publishers were happy, I
- was ecstatic at Sadeness starting in the games market, finally some good
- competition, I helped AliveMedia start up their games publishing company
- and finally felt like the market was coming together, I was encouraged
- by Aurora works entering the publishing market from across the water,
- Amiga shows began popping up, Ohio, Italy, Germany Belgium, what a
- brilliant beginning to the rest of 1997 indeed!
-
- ...but all the while....software sales were falling, companies were
- closing, projects were being cancelled......
-
- Forget it! because Amiga speeches were being made, hope was back with
- vengeance, everyone I spoke to was on a high, other developers stated
- CDRom only titles, more projects were being developed for graphics
- cards, high CPUs and now PPC specific......we saw the potential in the
- platform, we opened up Vulcan America to supply our titles to America
- and Canada, our expanding development and publishing responsibilities
- became more demanding so we transferred our Mail order operations to
- Weird Science Limited and we transferred our Distribution company to GTI
- in Germany so we could spend more energy in our development dream, we
- established a development network of support and help for all our new
- Amiga development teams, we concentrated on bigger and better Amiga
- CDRom productions, we were on the road to glory! Nothing could alter our
- destiny, nothing can stop the Amiga being reborn!
-
- .....this is where we were wrong.....
-
- 2 things, just 2 little things kicked us where it
- hurts....................
-
- .....one thing is something we RELIED on, and the other is something we
- ASSUMED.
-
- SOMETHING WE RELIED ON
- ----------------------
- The Amiga has something unique, a community, many individuals and
- companies who believe in the Amiga and its future with many users around
- the world. All sounds great but lets analyse it in detail to get a
- complete picture of what the Amiga community is made up from and what
- makes it work commercially.
-
- Youve got Amiga magazines all around the world who love doing what they
- do, putting so much of their lives into their jobs and all need
- advertising revenue and Amiga users buying their magazines to continue.
-
- Youve got Amiga web promoters who, review Amiga software and hardware
- and offer excellent Amiga support to users around the world with
- information and news, they do this because they love doing it and many
- are non-profit orientated.
-
- Youve got hardware development companies like Index and Phase5 who are
- trying to push the Amigas hardware forward, realising there is a
- commercial gap to be filled and doing what they do out of inspiration,
- they depend totally on the Amiga users buying their hardware.
-
- Youve got shops and mail order companies around the world who sell
- hardware and peripherals who advertise in magazines who all rely on
- Amiga user upgrading their hardware.
-
- Youve got shops and mail order companies selling software around the
- world who advertise in magazines who all rely on Publishers publishing
- and Amiga users purchasing new software.
-
- Youve got dedicated Amiga distribution companies who exist in the
- minority market who all rely on the Amiga retailers purchasing the
- Software.
-
- Youve got thousands of talented artists, musicians, coders, developers
- and teams who invest their time, money and lives to create software on
- their prized platform because its in their blood who all rely on the
- Amiga Publishers Publishing their creations.
-
- Youve got Amiga publishers who publish Amiga products, invest their
- time, money and lives into producing and marketing Amiga titles and
- making them available in the market place to retailers and distributors
- who rely on the Amiga developers developing and the Amiga users
- purchasing the software.
-
- The list goes on and on but the moral of the story and the `simplistic
- flow chart` dictates that every single related Amiga company and active
- individual in the Amiga commercial market all rely on each other, and
- all rely ultimately on one thing to make it all possible!
-
- One thing that makes everything else work.
- One thing to give it a purpose and a way of making a living.
- One thing to ensure magazines keep printing new issues.
- One thing to ensure hardware developers continue to progress.
- One thing to keep all the retail outlets in business.
- One thing to ensure the publishers remain.
- One thing to ensure the developers remain.
- One thing to keep the Amiga Alive!
-
- And that one thing is the Amiga user Buying the merchandise, whether
- its magazines, hardware or software.
-
- I cant speak for magazines sales but there are fewer magazines around
- with extremely low ABCs compared to 94.
-
- I cant speak for Hardware sales but I do know we get so many complaints
- about supporting CDRoms, Graphic Cards, fast CPUs, Hard Drives and even
- AGA...and why Genetic Species wont be on floppy for the A500 :)
-
- However I can speak for software sales and sadly this element has
- decreased ridiculously over the last 4 years from mail order, retail and
- wholesale all around the world.
-
- They say that hundreds of thousands of Amiga users still use their
- Amigas, I honestly dont know the number but I do know that Amiga
- software piracy is rife and with the total Amiga buying user base at
- its lowest current level, that there is simply no longer enough users
- left who BUY software to justify the developers and publishers
- investment.
-
- PIRACY
- ------
- A quick note about piracy. It does sadden me to see our latest Amiga
- releases and other recent Amiga titles available on pirated CD`s. It
- tears me up to think that people are making money from the illegal
- duplication instead of my developers, my company, my distributors and
- all the other hard working people in the Amiga industry who deserve that
- revenue, however I do not blame the pirates or the piracy for the
- current Amiga situation.
-
- Piracy is rife in any industry whether its, designer jeans, music, video
- or other computer platforms but because the buying share of these
- markets is large enough, it can sustain the illegality and still
- continue.
-
- The Amiga market however cannot sustain the piracy due to its size, an
- Amiga users who uses pirated software cannot really care about the
- Amigas future so do not enter into the equation but the Amiga users who
- truly cares about the Amiga`s future make up the users who BUY.
-
- USERS WHO BUY
- -------------
- The Amiga user who BUYs is the thing we relied on (and many other
- companies too).
-
- Yes there are allot of you out there who have upgraded your machines,
- bought your towers, bought your CD drives, bought your Memory and CPU
- upgrades and bought all the latest software and my hat comes off to you,
- I understand that you also share the same frustrations as we do and that
- you have done everything in your power to help keep the Amiga market
- alive, but unfortunately your numbers are at an all time low right
- across the scale all around the world. This results in developers,
- publishers, distributors, retailers and mail order companies all feeling
- the squeeze and licking their wounds.
-
- SOMETHING WE ASSUMED
- --------------------
- From March to December 1997 (10 months) Vulcan prepared for the Amigas
- future, I know things dont happen overnight but with the Amiga market
- being at its most critical and at its lowest point ever I knew that if
- Vulcans dreams and hopes for the Amiga as a commercially successful
- platform did not materialise in that specific period of time then the
- Amiga market would never recover.
-
- Perhaps its time to share Vulcans vision, I know from my experience and
- my logic that the only way the Amiga computer can ever make a commercial
- comeback (and I enforce the word commercial) and for the Amiga to once
- again have stupendous and vast software development, once again have
- millions of buying software users, once again have huge publicity with a
- plethora of magazines, once again have hundreds of publishers, retail
- outlets, distributors, once again have continued and advanced 3rd party
- hardware development, once again be the leading computer in
- technological advancements and as a result once again be the best home
- computer used throughout the world, it all comes down to one essential
- ingredient called...................Money.
-
- Certainly by licensing the Amiga technology and allowing many companies
- to build components, motherboards, and complete systems allows the
- Amigas technology to progress but we must ask ourselves a simple
- question, who is going to buy this upgraded technology?
- Certainly not the new computer purchaser in the high street, as for one
- they cant see it in their shops, would be hard pushed to hear about its
- availability, cannot see the vast software support to the scale of other
- platforms and certainly would not be turned on by the end price of the
- components or systems being sold.
-
- So that simply leaves the existing Amiga users and loyal enthusiastic
- upgraders.
-
- The problem is that this number alone is way too small. This means that
- re-sellers of systems and components need to rely on mail order and
- specialised outlets and due to small potential sales it requires higher
- purchase prices which causes the vicious circle creating fewer
- upgraders. Not even thinking about the small amount of developers and
- publishers who would support this new technology due to the small amount
- of potential software sales.
-
- You see the idea of technological advancement with PPC, Graphics Cards,
- 3D Chips, better motherboards faster CPUs, towers etc. is all very well
- and all something I believe the Amiga needs but the current Amiga
- community or market is already way too small to make any of this worth
- while.
-
- To me it seems that, the companies and users who really care about the
- Amigas future and have stuck it out through the worst of times and
- invested a good number of years of their life into the Amiga and want to
- build the Amigas future suddenly have the whole responsibility, with all
- the risk, expense and investment to bring the Amiga back to glory, this
- is something that will not happen at the current level, no matter how
- hard Phase5, Index and other hardware companies try, no matter how hard
- developers push the limits, no matter how hard Publisher promote, no
- matter how hard the re-sellers sell and no matter how hard the existing
- users buy, this approach is never going to work due to the size of the
- existing user base and it will never encourage new users to the platform
- as there is no cohesion, no distribution, no marketing, no price
- benefits, no software support and no overall direction for it to become
- apparent and compete in the world computer industry.
-
- MONEY
- -----
- The only way the Amiga has a chance of revival in Vulcans opinion is
- Money!
-
- Money poured into the cream plastic until it spews out the sides, money
- at the level of Sonys investment into its Playstation.
-
- We are talking a complete base Tower computer system, with High
- resolution Monitor, keyboard, floppy drive, a 24xSpeed CDRom, 1Gig to
- 10Gig hard drive, a modem, A graphics card with 4Mb on board, 3D
- Chipset, 32Mb memory, combined 060 CPU with 200Mhz PPC board, Mpeg
- decoders, sound card, external speakers, (backward compatible only) AGA
- chipset, new operating system, pre-installed web broswers, Email
- applications, word processors, spreadsheet and accountancy software, and
- bundled games software which has all been invested into and acquired for
- the purpose and finally the word AMIGA on the outside.
-
- This is not good enough on its own, no far from it, this needs to
- manufactured in masses by one company or at least co-ordinated by one
- company, this needs to be sold to distributors and re-sellers all around
- the world, this item needs to be available to buy in every shop on the
- planet, this system need to be backed up by world-wide advertising and
- marketing promotional campaigns in consumer press, magazines, radio and
- television adverts, it needs to be launched as an awesome computer with
- an incredible future that is an alternative the current PC platform and
- finally this system has to be around the user buying price of 400 to
- enable it to work.
-
- Anything less, anything removed, anything left out and the Amiga has not
- got a hope in hell of catching up in the ever moving commercial computer
- market....even the above specs will only work with dedicated software,
- massive marketing and extremely low price point.
-
- No money will be made by the company who initiates these actions, on the
- contrary money will be lost as the hardware and software would cost far
- more than the distribution price, but the money spent now will be
- creating a future goldmine with greater potential than any one can
- imagine.
-
- If this `base level` launch was combined with investment in future
- hardware advancements, investment in software support to allow
- developers to excel it would give reasons for publishers, magazines and
- shops to once again think `Amiga` and this dream will become a reality.
-
- Currently the Amiga community has all the people and companies available
- to make the above system a reality...the thing lacking is the direction
- and the money.
-
- REFLECT
- -------
- So to reflect, Vulcans Amiga vision and Vulcans existence in the
- commercial Amiga market relies on 2 things which are not making
- themselves apparent. Throughout the last 10 months our Amiga development
- and Publishing continues whilst the commercial Amiga market gets worse.
- If Vulcan continues its recent strategy on the same level of waiting for
- the Amiga market to recover whilst still investing in a decreasing and
- more diversified market then it would only be a matter of time before
- Vulcan Software would cease to exist and only the 2 mentioned things can
- alter that fate for us and others.
-
- As we have invested so much of our lives into the Amiga market, we do
- not wish or intend to leave it, but rather see it through to its
- ultimate destiny, as with any good book or film the Amiga market is the
- similar where you never know whats going to happen next.
-
- The only way Vulcan can remain active in the Amiga market and to support
- its future to the full is if we can stay financially sound, strong in
- resource and talents and function as a successful business.
-
- This is why in 1998 Vulcan plan to develop entertainment titles for the
- PC and Playstation platforms where there is a combined and large active
- user base. Certainly we are aware that these markets are saturated but
- these market do have active distribution network with millions of
- potential customers.
-
- AMIGA TITLE CANCELLATIONS
- -------------------------
- To enable a smooth transition to other platforms we have invested a
- great deal in our teams and development operations and as a consequence
- many Amiga development projects have been cancelled namely, Breed2000
- CDRom, 3D Games Creator CDRom, JetPilot expansion CDRom and Valhalla
- IIII CDRom so the teams and individuals can concentrate on other formats
- and other projects. This is a decision that didnt come easy for us but
- one that is vital to our future plans that enable us to support the
- Amiga.
-
- AMIGA TITLE CONSEQUENTIAL EFFECTS
- ---------------------------------
- As a consequence of the last 10 months the development team responsible
- for Hellpigs the Multi-CD adventure title has halted development of that
- title and also decided to move onto other business ventures.
-
- AMIGA TITLE PENDING
- -------------------
- Currently the Wasted Dreams development team is waiting another few
- months to see if anything happens in the Amiga market that would
- indicate a reason to continue with their development plans.
-
- AMIGA TITLE FUTURE RELEASES
- ---------------------------
- Genetic Species CDRom is all ready for a February 98 launch and close
- behind it we will see Desolate CDRom and Hard Target CDRom closely
- followed by the Genetic Species World Creator CDRom.
-
- AMIGA DIRECTION
- ---------------
- Our future Amiga development is based on extremely high specifications
- and will take advantage of Graphics Cards, fast CPUs and 060/PPC boards.
-
- We are actively supplying a selection of our developers with PPC boards
- and along with Explorer 2260 and Maim&Mangle we will see other exciting
- high specification Amiga titles being developed and published by Vulcan
- through 1998.
-
- PUBLISHING
- ----------
- We will still operate our Amiga Publishing operations and actively sign
- new Amiga development teams and individuals. As long as there are
- developers developing for the Amiga we will always be available as a
- mainstream commercial publisher.
-
- OVERVIEW
- --------
- I hope all the above will clarify Vulcans future plans and that it shows
- that our plans are not carried out in spite or malice but are simply
- choices that our company is forced to make if we are to continue. Vulcan
- as with many other Amiga companies have worked extremely hard and you
- will find no one more loyal to the Amigas future than we `are` and `have
- been`, but we simply cannot change the Amigas future with all our
- efforts alone.
-
- 2 things are needed if the Amiga is going to survive, 1 thing is in your
- grasp and the other is the responsibility of the owner of the Amiga.
-
- Live Long & Prosper!
-
- Paul Carrington BA Director Vulcan Software Limited
- ---------------------------------------------------
-
- (c) 1998 Vulcan Software Ltd. This document must not be altered or
- extracted, if used in a news context it must remain `as is` with no
- editing to ensure statement adheres to Vulcans wishes.
- Kind Regards
- Paul Carrington BA (Director) Vulcan Software Limited http://www.vulcan.co.uk
-
-
-